My roommates brought home several dozen fortune cookies today, and while the tacky fortunes are momentarily enjoyable, the cookies were stale and tasteless. The solution? Dip them in chocolate! Unfortunately, my plans to change the Chinese dessert experience has already been productized and marketed to what seems like a limited success. Fortune cookies are probably one of those products that people who buy them (restaurants) don’t use them (in the sense of consumption), making any cost increase problematic. When was the last time you went to a Chinese restaurant for its fortune cookies? When was the last time you bought fortune cookies? I could imagine an up-scale restaurant offering it, but then they probably have a proper dessert menu instead of the Eastern equivalent of mint candy. So then what would be the most reasonable outlet for such a product? Trader Joe's.

Labels: food, redesign