Movie Review Prototype for WNYC's The Takeaway

As always, I seem to be extremely challenged at regularly updating this blog, especially now that I am back in graduate school.

I'm currently working on a class project in the Stanford d.school trying to redesign the movie review segment on The Takeaway, a new morning radio show on WNYC (NPR). One of our prototypes takes voice reviews from multiple listeners and combines them in a short segment, which we call the Mother of All Reviews (reference to the Mother of All Trailers, something they currently do on the show).



How does that sound? Did it give you a sense of what people think about the movie?

Our goal was to give listeners a "sense" of what people think about the movie. People don't particularly care about one long anonymous review, but the radio medium doesn't allow people to scan reviews like they do on IMDb or Rotten Tomatoes. So if we put together several short reviews, would it give people the "sense" of what the general public think about the movie?

What do you think?

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8 Comments

8 Responses to “Movie Review Prototype for WNYC's The Takeaway”

  1. # Anonymous Anonymous

    I’ve already seen the movie so it’s hard to say if I found it useful!

    -The sound quality was a little patchy and uneven
    -The movie dialogue in the background was distracting (were you dubbing over the trailer?)
    -The tone of the dialogue sounded unanimously positive, so it came across to me as more of an advertisement than a review. Was there any negative feedback available?

    Hope that helps!  

  2. # Anonymous Anonymous

    Hi. Loved the reviews. They were great. The announcer was kind of hesitant though.  

  3. # Anonymous Anonymous

    The announcer came across as amateurish- halting, not a lot of presence.

    It didn't feel like a balanced review, more like a PR piece for the film company. There wasn't any criticism in the film criticism!!  

  4. # Anonymous Anonymous

    Interesting idea, but the proto is lacking. The pace is a bit too high, it's a bit overwhelming, kinda like watching a commercial break. Doesnt leave a feeling of depth, but rather one of superficial evaluation. Also, samples were not critical enough of the movie itself. Downey is "cute"? Really? Well, you just wasted another 5 seconds of my time :)  

  5. # Anonymous Anonymous

    The snippets were helpful- I actually remember most of them despite only hearing it once
    “great way to start off the summer” “most people movie goers would enjoy this” “it’s a great group movie”

    The only thing I’m missing is a calibration….how great a group movie? 3 out of 5 stars? 4?  

  6. # Anonymous Anonymous

    enh...interesting idea, but a bit difficult to digest.

    Definitely need to spend time improving content and delivery.

    I think I'd prefer more detailed reviews interspersed with sound effects/ clips from the movie.
    "Awesome special effects!" (wooosh)
    "Gweneth Paltrow was a bit lame" (whiny voice)
    "Bob Dow Jr. was incredible" (snide dialogue)
    "stay thru the credits" (Sam Jackson's voice)

    And I guess the range of opinions would make it more than just an ad.  

  7. # Anonymous Anonymous

    i like it. they sound bite montage has been effective for lots of radio promo material... why not for public radio? in contrast to the above comment i'd pick up the pace and make it faster. it maybe overwhelming at first but we're used to it.  

  8. # Blogger Angela

    Great idea!

    General feedback:
    * Great trailer clip choice. Funny like the movie and short.
    * In the beginning, the sound quality made it hard to hear what the announcer was saying, but I got the gist that we had just listened to a trailer.
    * The announcer sounds cheesy like a car salesman or novice radio host (think 89.5fm in Seattle - a radio show run by high school students).
    * Sounded like a good set of audience opinions. Even though it was a little advertisey with so many positive opinions, it was good that the opinions included stuff such as "great if you like comics/Batman", "great for groups" - b/c if you don't like comics, Batman, or going to movies in groups, you'll know this movie isn't for you.
    * Background sound was a little distracting since it sounded like voices (was it the movie?). Would have been nicer to have upbeat background music or some other sound that tried to capture the essence.
    * Good length - short enough to keep my attention while giving me the beta info I'm looking for (should I bother seeing it?).

    Good luck & have fun!  

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ZA is a blog about ideas: cool ideas, existent ideas, pointless ideas, crazy ideas, my ideas, your ideas, interesting ideas, funny ideas, product ideas, meaningless ideas, great ideas, shrimp ideas, etc. It’s here for people to rant, rave, share, and satisfy. Any idea here (if original) is free for you to use (I take no responsibility) as long as you credit the originator of the idea (be honest). Feel free to send me any ideas, but a blog is considered to be public disclosure so you will lose all rights to patent it. Enjoy.

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